It’s a Florida-based local property management company, The client’s primary goal was to increase their online visibility, attract more qualified leads, and grow their real estate business through digital channels. their online presence was extremely poor.
Project Background
When Rank Analyst started managing the SEO and digital marketing for a Florida-based local property management company, their online presence was extremely limited:
- Approximate Monthly Leads: Almost zero
- Monthly Website Traffic: 100 visitors
Our Approach
To address the client’s challenges, we implemented a comprehensive strategy focused on both on-page and local SEO techniques, while building authority through Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.
- On-Page SEO:
- Optimized meta tags, headings, and content for target keywords related to property management and Florida real estate.
- Ensured the website’s structure was user-friendly and accessible for both users and search engines.
- Local SEO:
- Optimized the client’s Google My Business (GMB) profile with accurate business information, high-quality images, and engaging posts.
- Improved NAP (Name, Address, Phone) consistency across local directories to enhance credibility.
- Focused on Google Map optimization to improve visibility for local property management queries.
- Content Marketing:
- Published regular blog posts and guides on real estate trends, property management tips, and Florida housing market insights to engage potential clients.
- Created optimized landing pages targeting local keywords such as “property management in Florida” and “real estate services in Miami.”
- Real Estate Schema Markup:
- Implemented structured data to help search engines better understand and display the site’s content, boosting rankings and CTR (Click-Through Rates).
- High-Authority Backlinks:
- Acquired backlinks from trusted real estate and local business directories, reinforcing the site’s credibility.
- Internal Linking and Site Structure:
- Built a well-structured internal linking system to improve navigation and distribute link equity across key pages.
- Trustworthiness via Google EEAT:
- Developed the website’s author and company profiles with authoritative, industry-specific content.
- Highlighted client success stories, testimonials, and certifications to build user trust and authority.
Results After 14 Months
Our efforts delivered transformative results for the property management company:
- Approximate Monthly Leads: Increased to 1,000
- Monthly Website Traffic: Surged to 18,000 visitors
- Notable Business Growth: The client sold several multimillion-dollar properties due to the improved digital visibility and lead generation.
Key Outcomes
- Lead Generation: From zero to 1,000 high-quality leads per month, contributing significantly to the client’s revenue.
- Traffic Growth: An 18,000% increase in website traffic, turning the site into a primary lead-generation channel.
- Improved Local Visibility: Top rankings for competitive local keywords like “property management Florida” and “best property managers in Florida.”
- Enhanced Credibility: The client’s website is now recognized as a trusted resource for property management services, thanks to authoritative content and schema enhancements.
