Project Background: When we began managing the digital marketing for the music directory website, it had a modest presence:
- Registered Musicians: 20
- Monthly Website Traffic: 3,000
Our Approach: We implemented a comprehensive digital marketing strategy that included:
- We instructed & helped to build a dynamic & user-friendly signup system for musicians that previously was a manual system.
- Launching engaging campaigns on Instagram, TikTok, and Facebook to promote the website’s features and registered musicians.
- Running Spotify promotions, creating curated playlists, and directing listeners to the platform.
- Executing targeted PPC campaigns on Google Ads and social media platforms to attract event organizers and aspiring musicians.
- Enhancing SEO by optimizing musician profiles and publishing localized and genre-based content.
Results After 9 Months:
- Musician Sign-Ups: Increased from 20 to over 100.
- Website Traffic: Grew significantly to approximately 15,000 monthly visitors.
- ROI: Achieved a 400% return on marketing investment by boosting visibility and conversions.
Our holistic approach made the music directory website a trusted hub for musicians and event organizers, solidifying its presence in the industry.
