Performance Screening

Your content

You use performance screening to determine, 

  • what acceptance the current content can achieve
  • what the searchers expect in terms of content
  • which specific aspects are associated
  • which topics should be offered

Competing content

A look at your competitors is also indispensable here. That’s why you should also check,

  • what content works for the competition
  • which weaknesses of the competitors you can take advantage of
  • which niches the competitors do not occupy