Your content
You use performance screening to determine,
- what acceptance the current content can achieve
- what the searchers expect in terms of content
- which specific aspects are associated
- which topics should be offered
Competing content
A look at your competitors is also indispensable here. That’s why you should also check,
- what content works for the competition
- which weaknesses of the competitors you can take advantage of
- which niches the competitors do not occupy