Continuously know more about the competition
Especially with regards to the activities of the competition, permanent monitoring is advisable. This is the only way you will be able to identify and counteract developments that are potentially dangerous for you.
Be the first to react to the market
With continuous monitoring, you not only keep an eye on the competition, but also recognize new needs, changing attitudes, opinions and trends of your target group. This enables you to react quickly to new situations before your competitors realize their opportunities and potential.