Why is your competitor more visible?
The key issues regarding the presence in search results are:
- How strong is the competition?
- Why is the competition stronger in the specific case?
These issues arise in particular when competitors have fewer resources as you do.
In addition to the technical aspects, better adaptation to the target market can often be observed in such a case. However, the limited performance can also be based on a false self-portrait of the brand.
Methods of solution: Competitor-Analysis
Self-perception and market perception
If a brand or a product is not understood as it was intended by the supplier or manufacturer, this indicates deficits in design and communication.
Deficits in self-perception can thus undermine the needs of the target market, which can lead to economically fatal undesirable developments.
Methods of solution: Market Screening | Behavior Research