For Marketing-Management

Orientation and performance check without loss of information

Whenever a lot of data is involved, the question arises of reasonable consolidation. How can the data be processed in such a way that ultimately clear conclusions can be drawn and economically targeted actions can be initiated?

Visualize, Understand and Solve

It is particularly important to have a visualization of the status quo and the development of it over time without any loss or distortion. Strategic and tactical decisions are made on this basis. For this reason, easy comprehensibility is of enormous importance.  

Minimizing Risk

Ultimately, all decisions only serve the goal of strengthening your company economically. Against this background, of course, only those measures are to be introduced that promise to minimize risks. 

Typical questions in marketing

Against the background of the requirements described, the following questions often arise:

• Why does our search engine optimization not work as expected?
• What actually makes the competition better/worse?
• What are the relevant ranking factors for us?