Life is Search

The Searchers

In the search for the best possible solution to a specific problem, us humans use the most diverse digital interfaces – right at the forefront: the search engines. We reveal what we like and what our needs are – from browser searches to language assistants – through the phrasing of our search.

Google as the solubilizer

If we want to understand the criteria used by search engines to sort their search results for a query, we have to systematically examine Google & Co.’s output and link it to the previous behavioral analysis. In this way, extremely relevant information can be derived with direct action recommendations for the following areas: