Direct influence of the competition
The view of the competition is of particular importance with regards to the digital presence. Because in the search engines each rank can be assigned only once. From an economic perspective, it is therefore essential to examine the exact circumstances of the success of others.
Your online offers must be relevant – permanently – and of a higher quality than those of your competitors.
The analysis of competitors often allows interesting conclusions to be drawn about the successful and also less successful strategies and tactics used:
- Which basic approach is recognizable?
- How can the performance be surveyed and evaluated?
- Which areas and niches are occupied? And which are not?
- Can future threats to one’s own digital business be derived?
- How can I prevent this?
Methods of resolution: Strategy & Tactics Stripping