Why the observation of competitors in online marketing is particularly important

In online marketing, looking at the competition is not a “may be”, but a “must”. Why is this so?

Learning from strategic triumphs and mistakes

If we speak of good rankings in the search engines, we find that each domain is now evaluated according to individual rules. Optimizing measures that have an effect on the competitor can not only fail to have an effect on your own domain, they can even harm it.

In the context of a strategic analysis, it is less a matter of listing tactics than of examining the underlying strategies and their classification by Google & Co.

RankAnalyst Lab gives you insight into the triumphs of your competitors – but also into their failed strategies. And: you are always informed about sudden attacks on your market segments, so that you can react immediately and target-oriented: