Application Areas
Technical Website Optimization | Content Optimization | Strategic Analysis | Competitor Intelligence | Market Research | Google Reverse-Engineering
Search engines can provide us with more information about the market and competitors than ever before. To illustrate this, let us imagine a search query as described in the following figure:
While you present your services as a search result at the front of the board, the potential customer listens to your explanations with excitement. Can you convince him of your solution?
This question is also asked by your competitor, who is sitting in the room – and is already thinking about what he can do even better in his presentation. All participants are observed by Google. Who convinces the interested party the most? And who deserves a better recommendation, a better ranking in the Google search results?
If we assume that the rankings beyond the first page of the search results are not purely random, but are to be regarded as an achievable alternative, an investigation of the results of even lower rankings can allow interesting conclusions about your website, the competition and the market.
Search Engine Optimization
Keyword becomes Context
Which topics “work” for your industry, which for your domain – and which do not. How does Google classify the content offered? Which topical pattern can be identified?
Multidimensional Correlation Analysis
If the interested party does not decide in favour of your offer, the question of why arises. Was it because of the length of the presentation? Was it the headline? Was it both or reasons unknown to us so far? You simply do not know.
RankAnalyst allows the investigation of multidimensional relationships. It can be checked for specific pattern constellations and their negative impact on the ranking. The system purposely avoids the limitation of a prefabricated and therefore limited set of examination parameters. This not only ensures maximum flexibility, but also makes previously impossible examination methods possible.
Competitive Intelligence
Your competitors also leave their mark on the market and shape concrete behaviour habits of the common target group. RankAnalyst allows you to transparently examine strategic and operative approaches and their effects. Learn from planning and market reaction of competitors before even they do.
Market Research
Google always strives to be in line with the behaviour of its users. With all changes to the algorithm, we can assume that this will always remain so. Through its role as facilitator, we also learn many aspects of the expectations and acceptance of specific target groups.
The knowledge gained in this way has a direct influence on the editorial aspects of your domain. After all, the content is the actual reason for a website visit. With the right information, you can now optimize them in a target-oriented way.
Swarm Analysis
If we imagine Google or the search result pages as one big (industry-specific) body of water, then three important ranking streams can be described as follows, whereby the blue arrows should mark your domain, the red ones those of the competition:
Prominent rankings (on the water surface, easily visible from above) of your domain can be significantly affected by the following mechanisms:
Content Quality
Now, your competitors offer content of significantly better quality to the common target group than you do. This circumstance can lead to a successful displacement of your domain for one or more specific topics in a short time.
Content Typology
The type of content you offer no longer meets the expectations of the target group. Perhaps they are no longer looking for information, but for shopping opportunities or something else.
Content Classification
Google no longer categorizes your content as relevant for your target group, for example after an update. This may lead to a massive change in the search result pages.
Measurement
RankAnalyst enables the calculation of a flow measurement in order to adequately estimate contextual movements in advance:
We can imagine the ranked search phrases on the search result pages as individual fish. The investigation of swarms of fish over time provides us with concrete information about the mechanisms and the functioning of the sector-specific water bodies:
In our case studies we describe some examples of swarm analysis in detail.
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